Why Does this Digital Marketing Expert Believe SEO is Dead?

For almost 20 years, search engine optimization (SEO) has been a critical approach in marketing efforts. But it’s time to name it, for the benefit of companies, marketers, and SEO specialists alike, SEO is dead.

As a digital marketer who has run two marketing organizations that provide SEO services, this is not a statement I make lightly, but it is one I believe entirely.

Let us examine the cold, hard SEO facts.

SEO Contradicts the Purpose of Google

When you get down to it, ‘doing SEO’ really works against what Google is attempting to do.

The search engine must organize the world’s information so that when you enter a query, it delivers the most pertinent, reliable, and knowledgeable website at the top of the list, and so on.

SEO is an attempt to get around the system so that Google views you favorably. This is at the price of long-term outcomes. So it’s time to shake things up.

Let’s work together to make you the authoritative, relevant, competent business or individual that you are, rather than attempting to operate around a system that is broken.

Putting all into Link Building

Link building is still vital, as it is one of Google’s top ranking criteria. It used to be that all you had to do to start ranking highly was to establish as many links to your site as possible.

This, however, is no longer the case. Because the quality and relevancy of your connections are significantly more important than the sheer number, spamming your links all over random internet directories no longer has the desired effect.

Over Optimization for your Primary Keyword

It used to be critical to completely optimize your article or page for the term you were attempting to rank for. However, as search engines get more imaginative, they will have more effective ways of determining what your page is about.

Rather than filling your introductory paragraph (or your entire post) with a certain keyword — which might impede user experience with awkwardly written headlines and phrases — it’s more crucial to optimize your content for readability, user experience, and answering user inquiries.

Google’s objective is to comprehend the intent behind the keywords rather than merely matching them. Posts that will rank in the future will deliver the greatest quality answers and user experience, not those that perfectly optimize for a certain keyword. 

After all, if the material is excellent enough, the keywords will easily follow.

Obsession with the Number One Position

So many websites devote their entire effort to attaining number one place on Google. However, ranking first no longer has the same significant association with increasing website traffic that it formerly had.

Ads highlighted snippets, and inquiry bubbles now fill search results. So placing first still implies your site may get hidden. As a result, current online users recognize that they must scroll a little to get to organic content. 

With that in mind, concentrate on increasing your click-through rate instead of stressing about ranking first. A captivating meta description and intriguing headlines might help you increase your click-through rate. 

If a featured snippet box ranks above your content, strive to enhance the structure of your content and directly address the question presented in the search term; this will increase the probability of your material being picked for the featured snippet box.

Making a Massive Amount of Pages and Posts

Ah, the age-old “the bigger your website, the better” fallacy.

At first glance, it appears logical; after all, the more you have, the better, right? In actuality, Google does not rank websites; rather, it ranks individual web pages based on the qualities of the search query or keyword.

So, your priority should be to provide high-quality content that truly assists your readers, frequently delving deeply into a topic on a single page.

It’s also worth noting that your article might rank for many keywords. In certain cases, your comprehensive and excellent content may rank for hundreds of thousands of separate keywords. As a result, there is no need to construct a new page or post to target a single phrase.

What are the 3 Active SEO Tactics?

As algorithms evolve, Internet marketers must adapt their strategy. SEO is a labor of love that needs monitoring and modifications. SEO that thrives in 2022-23 follows Google’s Webmaster Guidelines and keeps up with industry news.

It’s vital to keep an eye on industry leaders and resources to see what’s hot. The following SEO tactics for 2022-23 might help you redesign your website and increase income.

Consider the User Experience

You should be concerned about user experience since Google is obsessed with pleasing people. It is worthwhile to provide consumers with ease throughout your site. 

Considerations for user experience include increasing website load time, supplementing copy with media, and optimizing for mobile devices.

Get Ready for Voice Searches

Voice search is the new kid on the SEO block, and it’s the trend to keep an eye on in 2022. Audible searches differ from textual searches in that they place a greater focus on conversational words. 

Although artificial intelligence can assist, long-tail keywords must still be considered (keywords that stretch for three or more words). Structured data – additional information about your company on search results pages — is also required for voice search.

Improve Page Readability

It is critical to organize your material for easy reading. Title and header tags help readers understand what sections are about while also providing a clear layout. Aside from making a seamless read, they have another role.

They help Google understand what the page is about and how effectively it covers the subject in comparison to other sites. Adding these HTML elements continues to be beneficial for SEO, and you may style your content to lower your bounce rate.

Wrapping up

Content optimization for search engines is very much alive and well. Old school tactics are no longer used, while modern ones that focus on how search engines “evaluate” information today are very much alive.

Remember that is SEO dead is an irrelevant question as this technique is infallible. It must be regularly re-evaluated because many of the techniques we used to know and appreciate have become obsolete.

Related Article:- Keyword Research Guide For Relevant Google Ads Targeting