Google E-A-T & SEO: Checklist Of Google E-A-T Factors

Expertise, Authoritativeness, and Trustworthiness are abbreviated as E-A-T. It describes articles and websites that offer readers extraordinary value and do better in organic search results.

These signs of high-quality content have always been vital, but they are now even more crucial in light of the August 2018 Google Medic update. So much so that businesses with low E-A-T levels were forced to shut down due to the August 2018 upgrade, drastically decreasing online traffic.

But that doesn’t have to be your story. Read the sections below to learn everything you need to know about creating original SEO content to support E-A-T, increase your chances of landing on the first page of search engine results and withstand future Google algorithm updates.

What Does E-A-T Mean in SEO?

E-A-T stands for expertise, authority, and trustworthiness in search engine optimization. Google’s Quality Rater Guidelines mention E-A-T as a page quality ranking (QRG).

The QRG assesses the value of search outcomes and determines whether websites pass scrutiny before being displayed on search engine results pages (SERPs). E-A-T has significantly impacted SEO in the wake of the 2018 Google Medic algorithm update, which primarily targeted medical and health-related websites.

The phrase “Your Money, Your Life” has since been expanded to encompass all industries that could potentially impact a person’s well-being. After implementing the change, websites that failed to display their E-A-T effectively saw a decrease in organic positioning.

On the other hand, websites that could display it were thought to be the most reliable results to show to searchers. Let’s examine E-A-T in more detail.

How to Improve a Website’s E-A-T (Checklist)

Although improving E-A-T generally takes time, there are a few things you can start doing right away to enhance user experience and boost your Google ranking. Keep in mind that building more E-A-T gets easier as you develop E-A-T.

The effects are multiplicative and ought to spread organically. E-A-T is not intended to be “hacked” but rather to grow naturally over time. Although some fundamental characteristics can be used to simulate enhanced E-A-T, high-level E-A-T is typically created over time.

To increase the E-A-T of your website, focus on the following areas.

Implement Author Bios And Full Credits

Implement author bios and full author credit for your website’s content. Ensure that each post is credited to and written by an authority with in-depth knowledge of the subject matter.

Make A Page For Each Author’s Work

Each author should have a page with an image of the author, information about their experience, a biography, testimonials, credentials, awards, certificates, and links to their social media accounts. To give this information to Google in a structured way, use schema markup.

Produce Content That Is Related To Your Particular Emphasis

Because there is a lot of competition for a term and you want more visitors, avoid creating content solely for “SEO.” Remain focused on your area of expertise and write about it.

Produce Only Top-Notch Content

There is a lot to unpack, so that we will discuss this in more detail below. Google has specific standards for what constitutes high-quality content in addition to some broader principles. Make sure you take this into account when assessing both current and upcoming material.

Claims Must Be Backed Up By Evidence

Data should back up any scientific claims, facts, or assertions regarding YMYL. Link to other reliable sources of authority and credibility to support your shares whenever you can.

Establish A Market For Yourself

Create a personal brand for yourself to establish credibility in your industry. Personal branding has many advantages beyond social media popularity; it is more than a passing trend. Make an authoritative and distinctive impression of yourself so that others want to link to, share, and mention you and your work.

Discover Newsworthy Mentions

Obtain noteworthy or newsworthy citations from reliable websites. However, good references that need to be linked to your website can still boost its reputation. Any means necessary to promote yourself should be used, including publishing studies, winning awards, being mentioned in the media, and creating new terms in your industry.

In A Crux

E-A-T is a powerful ranking signal that can help your website’s positioning in search results. When you have strong E-A-T, Google can tell that you are an authority on the subject and knowledgeable about your topic.

Additionally, by making it easier for customers to find what they’re looking for, it increases the value of your content to them. Long-term recurring users and brand/business reputation development are also aided by it.

You can improve your E-A-T ratings using the abovementioned methods, which will help you rank higher on search engines. If you want to see results and better take care of your users, be sure to take care of and implement them regularly!