Do you know which is the most hardworking and busiest website on the internet?

Let us give you a hint: This website receives 8.5 billion search queries every day.

That’s right! 8.5 billion searches in 24 hours. And that website is Google.com or more like a genie to Gen-Z and Millenials.

The wide popularity of Google.com is because of the value it delivers to its users. When a user enters his queries, Google provides him with the most relevant results. It doesn’t rank sites that are not relevant to the user’s search intent.

To maintain its quality for the users, Google also provides the option of a related search. It is a stunning alternative for link ads.

Many publishers were not happy with the impact of deprecation of link ads. The new feature is useful for websites and publishers. As users can click on the related search links and visit the websites.

If we put it simply, the ‘Related search’ option works wonders to improve the exposure and traffic of the websites.

Today’s article will take a deeper look into Google-related search for content ads. We will talk about its features, requirements, and benefits.

But before that, we will take a quick overview of Google AdSense. We will use this term extensively throughout the article.

What is Google AdSense?

It is a program handled by Google and was launched in April 2003.

The Google Network of Content Sites publishers provide text, pictures, videos, or other interactive content advertisements through Google AdSense. It allows them to target their audience. Google inspects and sorts the ad content before publishing and showing them to the users. Google charges the publishers on a per-impression or per-click basis.

It creates a win-win situation for both Google and the publishers. Google earns a hefty revenue from publishing ads. According to reports, Google earned $38.3 million in 2021 through Google AdSense.

Meanwhile, the websites get huge exposure and impressions from their targeted audience.

Requirements For Approval of Google Adsense

Google AdSense is a stunning program for bringing content-relevant ads to your site. Site owners can make money through search ads. But for that, they need appropriate traffic on their website for Google-related searches.

The following are some of the requirements to get approved for Google AdSense.

1. Your Age Must Be Over 18

Everyone knows about it. You can share your parents’ information for approval if you are under 18.

2. You Must Own The Website

In general, you should be the boss of your content or site. You can’t publish someone’s content. If you do, you won’t be eligible for AdSense approval.  

3. Website Should Be Free Of Abusive Content

Google doesn’t favor abusive content or experience from a website. Always stay away from posting any kind of abusive content on your site.

4. Website Must Be 6 Months Old

This is another policy of Google. New websites not at least 6 months old do not qualify for AdSense approval.

5. Unique And Interesting Content

Your content should be engaging and interesting from start to end. Suppose your content is raw and not valuable to your audience. In this case, Google will reject your AdSense application.

6. No Fake Traffic

Traffic plays an important role in getting approval for AdSense. Google will check your traffic clicks and examine them. If algorithms detect that you are using fake traffic, your site can be banned.

7. Content Must Follow Google’s Policy

Your content should be according to google terms and conditions. You can’t add adult content, like threats, porn, hacking content, etc.

8. Supportive Language

Your content should be easy to read and understand by your audience. It will help you get more traffic on your content or side. More traffic means more search results and ads.

Now, coming back to our main topic: Related search for content ads.

Let’s take a look at it:

What is Related Search for Content Ads?

In search content pages, AdSense features are displayed during a keyword search. When a user searches for something on google and scrolls down to the endpoint. He sees a related search feature at the bottom of the screen.

As the user clicks on it, this search-related page takes him to the results related to his search query. According to Google, using related searches encourages the customers to explore relevant topics on different sites and engage in search ads.

To create related searches in your AdSense account, you must follow the steps required for an AdSense search.

AdSense Requirements for Related Search

An important requirement for creating related searches is creating a related search content page. Let’s take a look at how it is done.

Steps To Create A Related Search Content Page

1. Make a custom style in your AdSense account.
2. Decide the location of your related search unit on your content page.
3. Deploy other codes on your site as well.
4. After this procedure, AdSense will examine your page in 48- hours.

What’s Next? 

After placing the related search unit at a prominent location, your page will start to improve. Make sure your website has suitable and enough content.

Do not expect a phenomenal performance overnight. It will take time to see considerable results. During this time, make sure that you update your website with fresh and engaging content.

Let’s talk about the benefits of appearing in related searches:

Benefits Of Related Search

1. Site Engagement

First of all, your site will receive more engagements due to related searches. Users will see your site in the search result and might click on it to visit.

2. Create Better User Experience

By receiving more traffic to your website, you can monitor their behavior. You can observe how much time users spend on your website, which options they click, etc. This will help you create a better experience for site visitors. 

Conclusion

Related search for content pages is an awesome and unique way to help websites.

There’s a reason why Google dominates the world of search engines. It’s because it never fails to amaze its users and publishers. Google’s related search for content ads is a superb feature for users and publishers.

If you want to boost your site traffic, exposure, and engagement, we recommend you use this powerful tool on your site.

If you have any questions about this article, please leave them in the comments below. Our expert team will get back to you at their earliest convenience.

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